Many of these outfitters are small family operations based in rural areas; they are a source valuable economic activity in areas with limited resources (GOABC, n.d.). Retrieved from: www.diveindustrybc.com, Education Scotland. BC is uniquely positioned to maintain positive growth in this area, contingent upon government support to address the barriers and challenges listed above. Spotlight On: Dive Industry Association of British Columbia, Established in 2002, the Dive Industry Association of British Columbia (DIABC) is a not-for-profit that represents and supports the recreational diving industry in BC. For more information, visit The GranFondo: http://granfondowhistler.com, Spotlight On: Western Canada Mountain Bike Tourism Association, Western Canada Mountain Bike Tourism Association (MBTA) is a not-for-profit organization working toward establishing BC, and Western Canada, as the world’s foremost mountain bike tourism destination. To spend all your time indoors on PEI would be like going to a great art museum to read the newspaper. (n.d.). Let’s start by exploring some recreation-based terms that are common in the tourism industry. Destination BC offers a specific mountain resort marketing website for 13 destination resorts in BC called “Ski It to Believe It.” The site features live updates on snow conditions, resort info, a map featuring all BC ski destinations, blogs, and dynamic content featuring visitors enjoying various skiing experiences including heli, cat, backcountry, and downhill skiing. For more information, visit Helicat Canada: www.helicatcanada.com. It is typically a professionally guided activity, with packages ranging in duration from a single day to weeks. Retrieved from: http://www.destinationbc.ca/Research/Research-by-Activity/Water-based.aspx#.VIYlbb4irzI, Tourism BC. As winter and summer backcountry equipment becomes more readily accessible, people are able to equip themselves without having received advanced safety training. There are also large operations such as the Hills Health Guest Ranch located near 100 Mile House, which can accommodate hundreds of guests at one time. This could be a webpage, a brochure, an app, a poster, or another marketing piece. Let’s start by exploring some recreation-based terms that are common in the tourism industry. When lawsuits in adventure tourism occur, they are often extensively publicized by the media, creating a perception of risky, dangerous, and irresponsible adventure operators. [PDF] Retrieved from: http://en-corporate.canada.travel/sites/default/files/pdf/Research/Product-knowledge/Product-research/07082013_the_hunting_landscape_rev1.pdf, Cross Country BC. List three industry organizations described in this chapter that represent outdoor tourism subsectors. This can negatively affect the sector through rising insurance rates, increasing governmental regulation, challenging certification requirements, and permitting difficulties when interfacing with land management agencies. Explore rugged shores, towering mountains and lush rainforests. Additionally, in the current five-year provincial tourism strategy, entitled Gaining the Edge, outdoor/adventure tourism is indicated as one of six key areas targeted for growth (British Columbia Ministry of Jobs, Tourism and Innovation, 2012). According to the United Nations World Tourism Organization (UNWTO), adventure tourism is “a trip that includes at least two of the following three elements: physical activity, natural environment, and cultural immersion” (UNWTO, 2014, p.12). Both organizations assess the guides for their expertise in technical skills, avalanche forecasting, risk management and emergency response before issuing certification. The economic impact of these events is significant. Black bears are common across all regions of BC. In late 2014, Destination British Columbia launched a video and set of corresponding marketing materials that sought to expand on the “Super, Natural” brand promise for the province. The exact size of the hunting market is difficult to quantify, but in 2003, a study found that 5,000 non-resident hunting licences were sold in BC, contributing $46 million to the provincial economy (CTC, 2012). Retrieved from: http://www.hellobc.com/british-columbia/things-to-do/outdoor-activities/golf.aspx, Destination BC. Popularity of backcountry skiing worries some in industry. Road cycling may refer to racing, both recreational and professional, or cycle touring, where cyclists travel by bike on single- or multi-day trips. Tour the famous Butchart Gardens, discover Craigdarroch Castle and feel the pulse of Canada’s oldest Chinatown—truly a hidden gem. River rafting operators can be found on many rivers across BC. BC is regarded as a world-class destination for backcountry access, and has recently seen considerable and sustained growth in this sector (Porteus, 2013). Spotlight On: British Columbia Golf Marketing Alliance, The British Columbia Golf Marketing Alliance is a strategic alliance that represents 58 regional and destination golf resorts in BC. Despite some of the challenges faced by recreation, outdoor recreation, and adventure tourism, the industry as a whole remains an exciting, dynamic, and growing sector of the BC tourism economy. Other services and activities may also be available, such as spa treatments, hiking, canoeing, and fishing (BC Guest Ranchers Association, n.d.). Big White Ski Resort was recognized in 2009 as a “Top 5 Family Resort” by the UK-based. (2012). The best of land and sea combine to create the perfect island playground. Nordic skiing, also commonly known as cross-country skiing, is a low-risk, low-impact winter sport popular across Canada. However, there are challenges that impact the viability of this sector, as well as barriers that limit the growth. Spotlight On: Canada West Ski Areas Association, Ski areas in Western Canada (Alberta and BC) are represented by the Canada West Ski Areas Association (CWSAA), which has a diverse mandate that includes marketing, advocacy, environmental stewardship, and risk management. From classic toys and games to modern technology and cutting edge gaming, Victoria’s vibrant fan culture and specialized stores attract the creatively inclined from across the Pacific Northwest. Retrieved from: www.canadianmountainholidays.com/about-us.aspx, Canadian Tourism Commission. A 2005 study conducted by Tourism BC identified 59 operators offering river rafting trips in the province. While St. Vincent may be the largest of the islands in the Grenadines, it has often been overshadowed by its smaller sister islands of Bequia, Mustique, and Canouan when it comes to tourism.However, with an increase in resorts and a larger international airport on the island, St. Vincent is becoming a more popular tourist … Backcountry skiing and snowboarding offers a recreational activity in a wilderness setting, away from any established mountain resorts, lifts, or trails. Now that we’ve explored some of the key land-based tourism and recreational experiences in BC, let’s turn to the water. Spotlight On: Test of Metal and GranFondo, Two major bike races bring significant visitors to the Sea-to-Sky Corridor. For more information, visit the Ski It to Believe It website: http://skiittobelieveit.com. The spirit bear is also BC’s official animal (Destination BC, 2014a). Retrieved from: http://www.destinationbc.ca/getattachment/Research/Research-by-Activity/Water-based/Fishing_Sector_Profile.pdf.aspx, Tourism BC. (2004). (2012). On a local scale, competition with resource extraction for wilderness areas is a vital issue; without reliable access to pristine wilderness, many operators are facing threats to their sustainability (Wilderness Tourism Association, 2005). Visit top-rated & must-see attractions. Figure 5.1 Up and over by Ruth Hartnup is used under a CC-BY 2.0 license. Introduction to Tourism and Hospitality in BC, Canada West Ski Areas Association website, British Columbia Guest Ranchers Association website, Guide Outfitters Association of BC website, Mountain Bike Tourism Association website, Wilderness Tourism Association of BC website, Commercial Bear Viewing Association website, “The Wild Within: British Columbia, Canada”. For more information, visit the British Columbia Guest Ranchers Association website: http://www.bcguestranches.com.